Case Study: UK Retail Group Bank

Full-stack Amazon Connect deployment for a UK retail group's bank

Delivered a complete Amazon Connect environment for the banking arm of a major UK supermarket and general-merchandise retail group. Four environments, every AWS contact centre service deployed, integrated with the parent group's identity and customer systems.

4
Environments deployed
100%
AWS Connect services enabled
Full
Data streaming pipeline
Automated
Environment provisioning

The challenge

Enterprise-grade from day one

The banking arm of a major UK retail group required production-ready infrastructure with full separation between environments, automated provisioning, and enterprise identity integration from the initial deployment.

Complete AWS contact centre stack

The bank needed every AWS contact centre capability deployed and integrated: core telephony, data streaming, workforce management, and outbound campaigns. No partial deployments.

Integration with the parent retail group

Bank operations could not run in isolation. The contact centre had to integrate with the parent retail group's identity platform, customer data, and the group's general-merchandise retail credit operation alongside the core bank brand.

Enterprise identity and access

The bank's contact centre teams needed seamless authentication through the parent group's Azure Active Directory, with role-based access control and security group management aligned to the wider retail group's identity model.

What we built

A complete Amazon Connect estate across four environments with every AWS contact centre service deployed, automated provisioning, and enterprise SSO.

01

Four-environment Connect estate

Production, SIT, test, and development instances of Amazon Connect, each fully configured with matching contact flows, queues, and routing logic. Changes promoted through environments under bank change management controls.

02

Complete data pipeline

Connect Data Streaming capturing every contact event, agent state change, and interaction record. WFM data streaming feeding workforce management systems. PinPoint data streaming for campaign analytics.

03

Automated provisioning

Automated environment creation and configuration management. New instances provisioned with full service integration, eliminating manual setup and reducing environment drift.

04

Enterprise SSO integration

Azure AD SSO with security group-based access controls. Agents, supervisors, and administrators each scoped to their permitted queues and features through the bank's existing identity platform.

Architecture

Full AWS contact centre stack deployed across all four environments.

UK retail group bank Connect architecture The parent UK retail group's Azure AD SSO provides centralised identity and customer data into a full Amazon Connect estate covering the core bank brand and the group's general-merchandise retail credit operation. The estate is deployed and kept in sync across four environments (Production, SIT, Test, Development). Connect Data Streaming, WFM Integration, and Amazon PinPoint feed analytics and outbound campaigns. PARENT RETAIL GROUP IDENTITY Azure AD SSO . parent retail group Centralised identity, security groups, and parent group customer data AMAZON CONNECT ESTATE Core bank brand Retail banking telephony, queues, and contact flows FCA-regulated General-merchandise retail credit Group's retail credit subsidiary sharing the bank's infrastructure Distinct routing, shared stack PRODUCTION SIT TEST DEVELOPMENT Connect Data Streaming Contact and agent events into group analytics WFM Integration Scheduling, adherence, performance management Amazon PinPoint Outbound customer engagement campaigns Automated provisioning via AWS CDK. Integrated with parent group identity and customer systems.
Contact Centre

Amazon Connect

Full production deployment with complete contact flows, queue management, and telephony across four environments.

Analytics

Connect Data Streaming

Complete contact and agent data pipeline feeding bank analytics and reporting systems.

Workforce

WFM Integration

Workforce management data streaming for scheduling, adherence, and performance management.

Campaigns

Amazon PinPoint

Outbound customer engagement with campaign management and data streaming analytics.

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